Reviving Tradition with Modern Flair: Mouled Bonbon Packaging

Kamal Rizk's Bold Branding Breathes New Life into Ancient Celebrations

The Mouled festival, a celebration of the prophet's birthday, is one of the most significant Islamic folklore festivals. It is marked by joyful festivities, colorful ornaments, and special nut candies known as Mouled Bonbons. These candies have become traditional gifts, often accompanied by iconic doll and knight toys. Inspired by this rich cultural heritage, Kamal Rizk's design concept integrates the Bonbon element with the traditional festive folklore icons in a fun, modern visual.

The design is striking in its use of vivid colors, featuring the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. Each element forms the shape of bonbons, representing the product inside. The Mouled Bonbon typography, created with cool bold lines, brings the concept and theme together in a catchy way.

The packaging is environmentally conscious, with the composite containers made from 100% recycled paper. The tube body is sealed with a tin plate base and lid, covered with a plastic lid for protection after opening. This ensures the Mouled Bonbon nuts candy remains fresh and crisp. The design wraps the whole tube with colorful, meaningful folklore icons, each translating to a nostalgic traditional memory or ritual of the celebration.

Creating a modern design for a conventional occasion was a challenge. The Mouled celebrations, dating back to the 11th century in Egypt, have always been celebrated with the same traditional festivities. However, research showed that customers and pedestrians preferred more creative designs. This led to the creation of a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.

This packaging design for special bonbon-sized nuts candy is a modern take on an ancient conventional celebration. The designer simplified the Mouled traditional folklore festival to minimal iconic elements using clear geometric lines. This Mouled Bonbon is a testament to the power of design to bridge the gap between tradition and innovation, earning it the Iron A' Packaging Design Award in 2023.